the work

Vimto
"#bringthemhome"

The extended Arabic family unit suffers from the increasing threat of “untogethering”. Previously tight- knit, geographically-close support networks are fragmenting and dispersing as a result of the demands of modern life. Vimto champions togetherness in this world of increasing untogetherness and, this year, not only encouraged but facilitated more and more families to come together from all over the world for the Holy Month of Ramadan.