the work

Rani
"Different is Good"

Rani Float has a unique product truth: it has chunks of real fruit mixed in with the juice. It's a drink you eat. We wanted to evolve this functional uniqueness into an attitudinal uniqueness. Recognising the tension that exists amongst teens and young adults between the desire to assert their independence and stand out from the crowd and the perceived social risk inherent in this; Rani Float says it's 'ok to be different'. Rani Float is proud to be different, because different is good.