the work

Lipton Chai Latté
"More Foam, More Fun"

As the mocha-choca-latte-chino coffee culture continues to grow, tea is increasingly being perceived by the youth of the region as a traditional, rather old-fashioned beverage. Lipton Chai Latté fights back with a premium 'Foamy' product, providing the springboard for a digitally-driven activation campaign where the brand makes good on its promise and truly delivers 'more foam, more fun'.