the work

Abu Dhabi Airports
"Be Free"

As Abu Dhabi Airport gears up for the arrival of the spectacular new terminal, the Abu Dhabi Duty Free brand needed to be re-launched following a five year hiatus. The new brand identity takes its inspiration from the design of the new terminal; and the new brand proposition leverages the insight that emotions, and a sense of spontaneity in particular, are in charge when shopping in a duty free environment. Abu Dhabi Duty Free suports you to act on this feeling of intuitive spontaneity.