Abu Dhabi Airports
As Abu Dhabi Airport gears up for the arrival of the spectacular new terminal, the Abu Dhabi Duty Free brand
needed to be re-launched following a five year hiatus. The new brand identity takes its inspiration
from the design of the new terminal; and the new brand proposition leverages the insight that emotions,
and a sense of spontaneity in particular, are in charge when shopping in a duty free environment. Abu
Dhabi Duty Free suports you to act on this feeling of intuitive spontaneity.